Repurpose your Content

by Vickie Perry Barker

Do you have legal memorandums, articles and other legal writings sitting in your file cabinet collecting dust? Or are there volumes of resourceful content taking up space on your computer?

When you find effective ways to repurpose your existing content, you can get your message in front of a larger audience and gain more visibility for your law firm.

Ways you can Repurpose your Content

There are several ways you can repurpose your old content. Below are just a few ways we repurpose our clients’ content:

  • Rewrite old content and produce fresh, original articles to share
  • Combine short blog posts to create long, in-depth writings
  • Break down lengthy writings and create multiple blog posts and articles
  • Convert a “Top 5″ or “Top 10″ list article into a PowerPoint presentation
  • Edit and “tweak” your content to create and distribute a print newsletter or ezine
  • Use articles to record audio, create a podcast and/or produce a BlogTalkRadio show

Types of Content you can Repurpose

When it comes to repurposing content, you are not limited to a certain type of content. There are several forms of content you can find other uses for, including:

  • Articles
  • Legal Writings
  • Case Memorandums
  • White Papers
  • Video and Audio
  • Podcasts
  • Presentation
  • Ebooks

If you are not repurposing your old content, you may be missing out on a great opportunity to reach a larger audience, gain more visibility, and save a buck or two in the process.

Ready to Start Repurposing your Content?

Before you pay a copywriter, you may want to consider ways you can get more out of the content you already have.

Get more bang for your buck when you find multiple uses for your blog posts, articles and other legal writings.

Contact our writers and tell us more about the content you have and ways you want to use it. We have extensive experience creating and repurposing quality content on legal and non-legal topics.

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About the Author


Vickie Perry Barker is a Litigation Paralegal. She provides legal and administrative support to attorneys and their in-house teams. You can connect with Vickie on LinkedIn or her semi-personal blog, Atlanta Mompreneur.

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