Wordpress Wednesday: Why Every Attorney Should Consider Using Wordpress

By now, you’ve probably heard much of the buzz surrounding Wordpress. Whether or not you totally understand how it works and why it’s “better” than its counterparts, is a different story. Right?

There are numerous reasons attorneys choose to use Wordpress to power their law firm websites and blogs. Wordpress is a dynamic platform you can host on your own server. You’ll love that if you’re a control freak like me When used as a content management system, Wordpress can be taken to a whole other level.

If you’re an attorney looking to develop or enhance your law firm’s web presence, you’ll appreciate (more than likely) the immensely powerful, yet fairly simple, user-friendly system that is Wordpress.

From this paralegal’s perspective, here are 5 reasons attorneys should consider using Wordpress:

1. Its User-Friendliness.

You don’t have to be a “certified” web programmer to use Wordpress. It’s very user-friendly, so even a novice can manage their own website or blog. Today, most hosting companies offer one-click installations and Wordpress also has a 5 minute installation tutorial they offer through their website. In a matter of minutes, you can write a new blog post, add a few images, video or audio, and publish it for your readers to enjoy.

2. It’s Free!

Because Wordpress is an open source program, it’s provided to you and me free of charge. That means you can use it to manage your law firm’s website or your personal blog at no cost to you.

3. There’s a Huge Theme Directory.

Once Wordpress is installed on your server, you’ll have a plethora of themes (aka templates) to choose from. There are 1, 2 and 3 column themes, magazine themes, and more. You can choose a theme that’s designed strictly for blogging or one that appears to be a static website. And, you can download and switch between different themes with a few clicks of your mouse. You can find a long list of themes on Wordpress, and if you do a Google search you’ll find even more. Have fun theme searching!

4. Plugins Extend Its Functionality.

Plugins are simply packages of software that extend the functionality of a program. In Wordpress, there’s a plugin for most anything you want to do. You can use plugins to optimize your site and make it more search engine friendly, add content to your sidebars, and even integrate with your social media accounts. In most instances, just install the plugin, activate and start using it.

5. It’s SEO friendly.

How useful is a website that no one can find? Not useful at all. The whole point of publishing a website is to generate traffic to it. One way to get traffic to your site is to publish SEO-friendly content. Wordpress makes search engine optimization easier. You can customize your permalink structure to make your site’s URLs more appealing to the search engines. You can use SEO plugins like Smart Tags and All In One SEO to tag your posts, customize your title bars and add description tags.

Ok folks, that’s all for now. See you next Wednesday!

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